Officials are hoping a new mascot for the University’s golf course will help round up new golfers and sponsors.

The Lonnie Poole Golf Course has worked to enhance the advertising power of the course. “Dogleg,” the new marketing mascot, is a “laid back, cool character” representing the golfing side of the wolf mascot, Tuffy.

Dogleg, who sports a red and white Irish cap, a red polo shirt and black knickers, was the brainchild of Chip Watson and George Wallace.

Watson, general manager of Lonnie Poole Golf Course and coach on the men’s golf team, thought up the idea of a marketing mascot for the golf course. (Watson was in Costa Rica with the men’s golf team at press time and unavailable for comment.)

After getting the idea for a marketing mascot for the course, Watson went to Wallace for help with the design. Wallace had designed a mascot for a previous course Watson worked for and was open to working with him on the Poole logo.

According to Wallace, the idea was to create a laid back wolf logo that could be used to supplement the four running wolves trademark of the course.

“When Chip took over Lonnie Poole, we started to discuss ways to have a mascot. I’ve worked with him previously and had an idea of what he wanted. We sat down and put together some characteristics that we wanted to see in the wolf,” Wallace said.

Dogleg, created to target college-aged players, rests against his white golf bag with a driver in his right hand. His relaxed stance represents the “laid back and cool” attitude Watson and Wallace were trying to create.

According to Wallace one of the original designs included the block “S” logo on Dogleg’s shirt, but due to trademark constraints, it had to be moved to the golf bag.

Gregg Zarnstorff, University director of trademark licensing, said Dogleg couldn’t have the block ‘S’ on his person because it would dilute the trademark of Tuffy, the Wolfpack’s main mascot.

“Dogleg originally had the block ‘S’ on his shirt, and we went through several changes to get him to where he is today. But anytime you allow other wolves to use the same identifying features, it dilutes the trademark and identity uniqueness, which are the whole reasons for having a trademark,” Zarnstorff said.

Watson and Wallace knew they had to have the block “S” somewhere for the University to approve Dogleg, but since Tuffy is the only mascot to have the “S” on its person, the logo was moved from the shirt to the golf bag. This was the change that allowed Dogleg to be approved by campus marketing officials.

According to Zarnstorff, the intent was to keep the logo fun.

“The intent isn’t to replace the logo, that is the trademark, but they wanted to have a mascot that could be targeted towards college-aged players: A fun graphic,” Zarnstorff said. “I think they’ve created that.”