This month, Mission Valley Cinema partnered with Big Boss Brewery and combined the brewery’s seasonal beer with a few horror movies, which were shown free of cost on the big screen.

The movies included The Shining, Night of the Living Dead, The Exorcist and Evil Dead 2. The cinema kept all of the concession revenue and Big Boss Brewery received free advertising opportunity. The agreement resulted in a new atmosphere for Mission Valley on Wednesday nights, one filled with “boos” and booze.

Mission Valley Cinema manager and junior in com puter and electrical engineer ing Trey Beauchemin said that the theater went through a transformation on Wednes day nights this month.

“Before Big Boss came in it was basically dead on Wednesday nights,” Beauche min said. “We would have like five people come in, but we would get to leave early on those nights, which was nice. It’s defi nitely a differ ent crowd. It’s not the State crowd. It’s all of the older people. They definitely like to drink and they get really funny, but it’s fun.”

Beauchemin said that Big Boss Brewery had come in earlier this ye ar and showed a different set of classic movies, including Donnie Darko and Reservoir Dogs. He said that events such as these are helping to increase the cinema’s revenue.

“Business was slow, so we did that to help bring up our revenue, and this month we’ve made double what we usually do during October,” Beauchemin said.

Kelly Gilliam, a Big Boss Brewery brand representa tive and N.C. State alumna, said Big Boss Brewery is still a small business and it hasn’t even expanded to all of North Carolina yet. It began its opera tions in 2006 and shipped its first beer in 2007.

“Our focus is to take care of home first and then expand,” Gilliam said. “We have five year-round beers, and we al ways kind of change up the seasonal lineup and try new things while still keeping in touch with the market.”

Gilliam said partnering with Mission Valley was an easy choice, as the Cinema has been a long-time cus tomer of Big Boss Brewery.

“Mission Valley has been a customer of ours ever since we first came around as a brewery,” Gilliam said. “And since we are both local and independent we want to sup port that as much as we can. They are all awesome people too.”

Though choosing five clas sic horror movies to showcase may seem like an arduous task, Gilliam said the pro cess was simple and relaxed and that when they chose the movies, Wes Farrell, manager of Mission Valley Cinema, was excited.

“We were just kind of hang ing up in the tap room, which is above the brewery, and someone said ‘O.K., guys, we are going to have a Halloween Fest, let’s go ahead and talk about some movies,’” Gilliam said. “So we took the input of several employees and ev erybody kind of got their say, and then we took a vote, and we were like ‘O.K., this is go ing to be it.’”

Gilliam said people get excited about horror mov ies, which is why this horror partnership has been such a success.

“I think people like the thrill and the suspense and that adrenaline rush of hor ror movies. I think that is all that it comes down to,” Gil liam said. “It’s all classics as well, so there might be some movies that not everybody has seen, so I think that is part of the appeal.”