The newest addition to Hillsborough Street fulfills students’ late-night cravings of college students everywhere with its freshly baked cookies and delivery services.
Insomnia Cookies was founded in 2003 by Seth Berkowitz. While living in his dorm room at the University of Pennsylvania, Berkowitz began a business of baking and delivering warm cookies to fellow students on campus late at night.
From this initial idea, Insomnia Cookies became a business that has been growing in popularity since its birth. There are now more than 40 store locations all over the country. The latest addition to the chain has recently opened on Hillsborough Street, next to Bruegger’s Bagels.
Many N.C. State students are familiar with Insomnia Cookies because of its second location in Chapel Hill.
Megan Brock, senior director of marketing at Insomnia Cookies, said that Raleigh was the obvious choice for the chain’s next location.
“There really is no age limit on people who love cookies, but many of our fans tend to be college students and guests who are looking for a late night snack,” Brock said. “When opening new stores, we look for exciting, thriving cities and Raleigh fit both of those things – – home to N.C. State and being the capital of North Carolina. It really was and is already a perfect fit.”
Insomnia offers a menu fit for a sweet-tooth, with varieties of cookies, deluxe cookies, brownies and ice cream. All of these menu items are advertised to be delivered “fresh baked & delicious” until 3 a.m. with a pint of cold milk, also available to order.
Insomnia Cookies primarily aimed to serve college students and a younger late-night crowd. However, Insomnia Cookies additionally offer nationwide gifting options and a catering menu for business, parties and other events.
Brock said that Insomnia Cookies will open its 50th store this summer in New York City.
“We continue to look for markets that make sense for us to grow with,” Brock said.
Insomnia Cookies seems to be making a lot sense with the college market in Raleigh.
Carter Allison, a sophomore in communication, expressed his excitement for the new culinary option on Hillsborough Street.
“Delivering cookies to college kids at 3 a.m. is such a genius idea,” Carter said. “It is so convenient, and I’m absolutely excited about taking advantage of it.”
Insomnia Cookies definitely adds a unique flare to late night delivery.
“Insomnia Cookies is unique in all of our markets in that we are a bakery that also delivers our warm, delicious cookies until 3 a.m., and yes they will arrive warm,” Brock said. “While many companies deliver and some deliver even late, the fact that you can get cookies, brownies, ice cream, cookie cakes and even milk delivered until 3 a.m. is exceptional!”
Customers can enjoy many deals offered by Insomnia Cookies. Weekly deals are posted on its website, Insomniacookies.com, and special deals are offered to members of its E-club. For example, for Father’s Day, Insomnia Cookies is offering $15 cookie cakes through 3 a.m. on Monday morning.
Brock expressed her enthusiasm about the chain’s Raleigh location, saying, “We also have a lot of parents and grandparents that live far away from their kids or grandchildren and want to send them something affordable, and we can help them do that!”
