In an effort to keep up with the growing popularity of fast-casual chains such as Five Guys and Chipotle Mexican Grill, McDonalds is introducing new menu options to try and entice fleeing customers. Later this month, McDonalds will unveil a new $4.99 sandwich, the Sirloin Third Pound burger. A company spokeswoman said in a statement the new burger will be “thick & juicy, beefy and high-quality topped with real and fresh ingredients.” Some of these ingredient options include bacon, cheddar cheese, grilled onions and a creamy peppercorn sauce. McDonalds has also announced it is experimenting with additional options, such as “Create Your Taste” menu that would allow diners to choose their own toppings for a personalized burger, Bundt cakes and petite pastries that would compete with coffee shop pastries, an all-day breakfast menu and healthier chickens that would be raised without the use of antibiotics. 

SOURCE: NPR