Students passing through the Brickyard Monday got the chance to experience something other than the religious zealots and credit card offers they are used to seeing.

A group of business management students, going by the name of Wolf Driven, from Professor Claudia Kimbrough’s marketing strategy class offered the chance to take a look at the new Subaru Impreza. The event, entitled Project Acceleration: The students organized Subaru Impreza Collegiate Challenge as part of their internship with EdVentures Partners. It took place from 9:30 a.m.-2:30 p.m. on Monday.

A marketing company from Berkeley, Calif., EdVentures, helps match marketing groups from college campuses with companies looking for a college-based advertising campaign for their products. Wolf Driven was given the task of promoting the Subaru line of vehicles, particularly the Impreza.

Wolf Driven held the event, which featured free food, prizes and activities, to help convince their fellow students of the versatility of the Impreza.

“We decided to hold this event because we wanted to figure out how to promote the Subaru Impreza. We wanted to show that it can take you to the mountains; it can take you to the city; it can take you to the beach; it can take you to the rally race,” Sarah Bryson, a junior in business management and director of public relations for the event, said. “We wanted to be able to say ‘these are all the things that the Impreza can do.'”

While the group planning the event created the activities and giveaways to help create interest among students, the main draw for some was the cars themselves.

“I came to the event because I’m interested in cars and Subarus are unique in some respects,” Ray Herchenroder, a junior in history, said while taking a break from peeking under the hood of one of the Imprezas parked in the Brickyard.

Other students were not planning on coming to the event, but stumbled upon it by accident.

“I was walking to class and I saw it. It was out here and it looked interesting,” Joe Caruth, a senior in biological sciences, said of his unplanned decision to attend the event.

The members of Wolf Driven stated on their Web site that the purpose of their organization is to provide a chance for business management students to get real life experience promoting a real product, a goal that they feel was accomplished Monday during the Brickyard event.

Students can learn more about Wolf Driven at its Web site, www.wolfdriven.com.