University Chic, an online magazine geared towards the interests of undergraduate and graduate women, is now available at UniversityChic.com.
Christie Garton, a student at the University of Pennsylvania, created the new online magazine with other collegiate women.
The magazine offers dating stories, fashion trends and beauty tips — not unique to a typical “girly” magazine, but with one exception: it adds a career-oriented twist.
University Chic aims to help girls set up internships, job opportunities through networking and answers career-related questions.
“There is a career-oriented side and a fun side,” Peter Trenkwalder, a member of the executive board of the Public Relations Club at the University of California at Berkely who is promoting the Web site, said.
Not only does it help women with career opportunities, but it also gives them opportunites to publish their own articles and can help them jump start a career in media.
“Another perk of the online magazine, according to Trenkwalder, is its easy access.
“I think it makes it easier for girls across the nation to access because it is online,” Trenkwalder said.
With eight sections entitled career, politics, lifestyle, culture, find out, connect, submit and promotion, the Web site is rich with content.
“It’s an easy Web site to remember — it looks like it would be more geared toward college audiences unlike other magazines,” Erin Tracy, a junior in biochemistry said. “Cosmo is not free.”
However, some women are not convinced by the online format of the new magazine.
“I’d much rather read a paper than a computer,” Ginger Edwardsen, a freshman in microbiology, said.
Some students like the portability of magazines, which they can take with them anywhere they go.
“You can’t take it wherever you want — like if you’re waiting at the doctor’s office or for class,” Robin Moore, a freshman in parks, recreation and tourism management, said.
Other students feel the need to satisfy their senses when reading magazines.
“I usually just look at the pictures and smell the perfumes,” Cameron Holcombe, a freshman in communication, said.
Becky Brandon, a freshman in First Year College, approved of the easy access.
“If it’s easy to get to and free — I’ll read it,” she said.