Southern Proper, a Southern-inspired line of clothing, neckties, bowties and accessories, is now targeting its brand to college consumers through its new program, Belles for Beaus.

Through the Belles for Beaus programs, 23 collegiate women from 15 universities in the southeast are serving as liaisons between Southern Proper and the college consumers by visiting fraternities and other organizations, planning trunk shows and hosting tailgating events that feature the line’s designs and styles.

“It’s a premiere line for the quintessential southern gentlemen,” Erin Summerlin, one of the two Southern Proper Belles at N.C. State, said. “We have a lot of those at State and these products are really going to be valued by the men and women of our campus.”

The line features its own designs of neckties, bowties and polo, as it also offers custom ties to express the consumer’s signature style, according to its Web site.

Some of the designs of the ties and bowties represent southeast colleges with their mascots printed on them.

Summerlin, a sophomore in business, said she and the other NCSU Belle, Kelsey Moore, have been visiting fraternities with Southern Proper products, and hope to spread interest to other organizations on campus.

“This product really is great for a lot of different groups, whether it be the agricultural or the more professional group,” Moore said. “We’re setting up with groups that want us to come and bring treats and show what we are.”

According to Summerlin, the group is trying to get a call for interest outside of the fraternities.

Summerlin said it’s important that people know the clothing line is not just for a fraternity brother.

“The prints vary so much and vary from collegiate mascots to tractors,” she said. “There are still [prints] that can be worn on more serious occasions, but there is one specifically made for N.C. State with a wolf on it.”

According to Moore, a senior in communication media, organizations that work with them have a personalized experience.

“The big thing for Southern Proper are that the ideas were thought here — they’re the emblems from the south and it’s celebrating the South,” she said.

Organizations, Summerlin said, can even have custom-made ties.

Summerlin said the line is expanding its market to women also.

“Right now, the only female product we have are headbands, but more female products such as polos and bags are coming in the near future,” she said. “At that point, we’ll be offering visits to sororities.”

The line is not only designated for college students but for the community as well, according to Moore.

“We’re really excited about it, and about where it can go,” Moore said. “We’d like to really show the campus — not even just the N.C. State campus, but Raleigh and alumni and parents and friends.”

Summerlin said they are working on having a trunk show at Varsity Men’s Wear at Crabtree Valley Mall in the future. Events that occur outside of campus organizations will be announced on the Facebook group, according to Moore.

“This is something our campus can grow to love,” Summerlin said. “It’s a product that can become something to you. It’s a completely different style and customer, and N.C. State’s campus is that customer.”